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What We Do

Brand

Development 

We offer a comprehensive approach to brand development:

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  • Consumer research

  • Competitive studies

  • White space analysis

  • Perceptual brand mapping

  • Brand positioning

  • Price studies and positioning

  • Brand Voice

  • Brand launch strategy

  • Creative briefs

  • Brand identity oversight

  • Development time & action plans

  • Budget development

Product

Development 

We provide an in-depth process for new product development and formula tech –transfer in partnership with our world-class labs:

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  • Product concepts 

  • Benchmark assessment

  • Product development request creation

  • Lab selections and briefings

  • Cost of goods analysis

  • Contract manufacturer negotiations

  • Product safety testing oversight

  • Consumer panel and clinical testing oversight

  • Development timetables

Packaging

 Development 

We have a strong network of packaging suppliers and can help your brand to navigate all aspects of packaging design as development:​

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  • Competitive packaging studies

  • Packaging concepts

  • Packaging briefs (Primary and Secondary)

  • Component sourcing

  • Artwork coordination

  • MOQ and pricing negotiation

  • Oversight compatibility packaging

  • Development timetables

Marketing

Services 

We support your brand vision with marketing insight and experience in go to market plans:

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  • Marketing strategy

  • Brand Marketing Plans

  • Trade Marketing Plans

  • Education programs

  • Marketing calendars

  • Launch time and action plan

  • Marketing material development 

Business Modeling 

We deliver proforma financial modeling to help you posture your business for investor relations:

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  • Sale planning

  • Marketing budget forecasting

  • G&A expense projection

  • Staffing projections and expenses 

  • Business plan development

  • Pitch deck creation

Business Development 

Our experienced team can offer a variety of options to support your business development goals:

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  • Retailer introductions

  • Retailer meeting check lists

  • Retailer presentation development

  • Brand presentations

  • Product & sales training

  • Brand spokesperson

  • Acting General Management

Organization Development

We provide various services to support your team needs from start-up through scale-up as follows:

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  • Organizational structure recommendations

  • Job descriptions, recruitment

  • New personnel on boarding on

  • Performance appraisal process

  • Team building programs

  • Speaker/trainer for sales meetings and conferences

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